Acxiom To Sell Acxiom Impact To Zeta Interactive - Quick Facts

(RTTNews) - Acxiom (ACXM), an enterprise data, analytics and software-as-a-service company, announced it has entered into a definitive agreement to sell its Impact email business (Acxiom Impact) to Zeta Interactive. Acxiom will also enter into a separate multi-year contract to provide Zeta Interactive with Connectivity and Audience Solutions services.

Acxiom said it will use proceeds from the sale to help fund the expansion of its share repurchase program. Acxiom's Board has increased the share repurchase authorization by $100 million to $400 million and extended the duration of the program through June 30, 2018.