/R E P E A T -- The Sweet Potato Opens Expanded One Stop Natural Grocery Store in the Junction /

The Sweet Potato's New 108 Vine Avenue Store Opens September 21

TORONTO, Sept. 18, 2017 /CNW/ - The Sweet Potato, one of Toronto's leading natural food supermarkets, will open its new, 18,000 sq. ft. store at 108 Vine Avenue in The Junction on Thursday, September 21, 2017. The move from its previous Dundas West location comes as a result of increasing demand from customers for healthy, ethically-sourced food, and the growing population of the Junction.

"We've been proud members of The Junction community for the last 10 years, and it's no secret the area is booming," said Digs Dorfman, Founder and Co-owner of The Sweet Potato. "We believe that healthy, ethically-sourced food should be accessible to everyone, and our prices reflect this. We look forward to continuing to serve our neighbourhood by providing natural foods at sweet prices, coupled with the great service they've come to expect from our team."

The century-old space has been redesigned with customers in mind, and features more check-outs, parking, a communal dining space, and new departments, including:

• A butcher and seafood counter with organic, local, antibiotic & hormone free, grass fed, free run, naturally raised, and sustainable meats and seafood
• An expanded bulk department with over 250 bins, with everything from dried fruits and nuts to flours, coffee, and bath salts
• A cheesedepartment featuring Ontario, Quebec, and organic cheeses, and a new vegan-friendly plant-based section
• A huge new Sweet Potato Kitchen, with house-made hot rotisserie chickens, pizzas, curries, soups, salads, and so many more wholesome and awesome options
• A dramatically increased grocery selection, including health and beauty, pet, and household products
• A more accessible space, with wider aisles and automatic doors

All members of the community are invited to attend two opening events. The first 50 customers in line when the store opens on Thursday, September 21 at 9 a.m. will receive a tote bag filled with prizes, and 5 of 50 will contain gift certificates up to $100. The Sweet Potato's Grand Opening Baked Potato Block Party is on Sunday, September 24, 2017 from 1 p.m. - 4 p.m. The event will feature face painting, product giveaways and demos, family entertainment, and a free baked potato bar with over 20 toppings.

The Sweet Potato

Founded in 2008 in The Junction, The Sweet Potato is the neighbourhood's destination for local, organic, and natural foods at sweet prices. The new location opens on Thursday September 21, 2017 at 108 Vine Avenue, Toronto, ON. The store boasts LED lighting, ORCA sustainable food waste processors, energy-efficient refrigeration, and other sustainability initiatives. For more information and weekly flyer deals, visit www.thesweetpotato.ca

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SOURCE The Sweet Potato