London, 16 July 2013 -- Moody's Investors Service has today assigned a definitive Ba1 rating to William Hill plc'sGBP375 million 4.25% senior unsecured notes due 2020 with a loss given default assessment of LGD4 (50%). The notes are guaranteed by William Hill plc's wholly owned subsidiary William Hill Organization Limited. The definitive rating is in line with the provisional rating assigned on 3 June 2013. All other ratings and the stable outlook on the ratings remain unchanged.

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