Macromedia Announces New Developer Opportunities to Deliver Flash Content for iriver U10 Series

"The Flash Platform is changing the face of the consumerelectronics industry worldwide, and we are delighted to see the iriverU10 Series embracing our platform," said Al Ramadan, executive vicepresident and general manager of mobile and devices, Macromedia."Users and iriver know that the experience matters. We are lookingforward to seeing the new, groundbreaking content that Flashdevelopers will deliver to the U10 Series."

The U10 Series has a unique direct-click interface that makes iteasy for users to fly through their media collection to find the rightsong, video, photo, or Flash game. Flash-based games, graphics, andentertainment features supplement the music component of the U10 andprovide a distinct, competitive advantage for iriver. With the releaseof the U10, Flash developers are presented with a cutting-edge venueto develop and distribute next-generation experiences for the consumerelectronics industry. The iriver U10 allows third-party Flashapplications to be downloaded directly to the device.

"Macromedia Flash Lite support sets the U10 Series apart from anyother portable multimedia player on the market," said Jonathan Sasse,president, iriver America. "We are excited to bring Flash games andanimations to our devices, and Flash developers can now bring evenmore of their rich digital experiences to this next generation ofiriver devices."

During the past year, shipments of mobile devices running Flashnearly tripled from 12 to 35 million units. Macromedia offers mobileand devices solutions for enhanced content and browsing, customizeduser interfaces, and converged data experiences on the Flash Platform.Flash Professional 8 enables designers and developers to create richcontent and applications across desktops and devices. For moreinformation about the Macromedia mobile and devices vision andstrategy, please visit http://www.macromedia.com/mobile/.

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Experience matters. Macromedia is motivated by the belief thatgreat experiences build great businesses. Our software empowersmillions of business users, developers, and designers to create anddeliver effective, compelling, and memorable experiences -- on theInternet, on fixed media, on wireless, and on digital devices.

Copyright 2005 Macromedia, Inc. All rights reserved. Macromedia,the Macromedia logo, Macromedia Flash, and Macromedia Flash Lite aretrademarks or registered trademarks of Macromedia, Inc., which may beregistered in the United States and internationally. Other product orservice names mentioned herein are the trademarks of their respectiveowners.