Life Time Fitness and Blue Cross and Blue Shield of Minnesota Partner

    Business Editors/Health/Fitness Writers

    EDEN PRAIRIE, Minn. & ST. PAUL, Minn.--(BUSINESS WIRE)--March 8, 2005--

    Eligible Members Provided Discounted Fees and Usage Rebates at
    Life Time Fitness Centers

    Life Time Fitness (NYSE:LTM), a national operator of large and distinctive health and fitness centers, and Blue Cross and Blue Shield of Minnesota (Blue Cross) today announced a partnership that will provide Blue Cross members with discounted initiation fees and membership dues rebates at Life Time Fitness centers.
    Under the agreement, Blue Cross members who are eligible for the BluePrint for Health fitness discounts program and exercise at a Life Time Fitness center on at least eight different days per month will receive a $20 monthly credit from Blue Cross toward their membership dues. Up to two individuals per household may participate and receive a combined $40 maximum monthly membership dues credit provided that each works out on at least eight different days per month.
    Additionally, Blue Cross members may take advantage of a discounted initiation fee along with a comprehensive personal fitness screening, an individualized health and wellness action plan, and other Life Time Fitness education, exercise and nutrition programs and services.
    "We are excited to join forces with Life Time Fitness," said David Haerle, Market Planning consultant, Blue Cross. "We want to encourage our members to improve their health and fitness, and Life Time Fitness gives our members extended access to its fitness centers and wide range of health, fitness and nutrition services."
    "We are pleased to partner with Blue Cross and provide their members with convenient access to our state-of-the-art centers and comprehensive health, fitness and education services and products," said Glen Gunderson, vice president, Business-to-Business, Life Time Fitness. "With the rapidly increasing costs of healthcare and alarming rise in obesity and chronic disease, many individuals are either establishing or renewing their commitment to health and fitness. For Blue Cross members, this partnership provides valuable tools and incentives that support this objective."
    A survey completed in Fall 2004 by Blue Cross indicated that Minnesotans believe they are an average of 18 pounds overweight and that obesity and inactivity are the fastest growing health risks in the United States.

    About Blue Cross and Blue Shield of Minnesota

    Blue Cross and Blue Shield of Minnesota, with headquarters in the St. Paul suburb of Eagan, was chartered in 1933 as Minnesota's first health plan and continues to carry out its charter mission today: to promote a wider, more economical and timely availability of health services for the people of Minnesota. A not-for-profit, taxable organization, Blue Cross is the largest health plan based in Minnesota, covering 2.6 million members in Minnesota and nationally through its health plans or plans administered by its affiliated companies. Blue Cross and Blue Shield of Minnesota is an independent licensee of the Blue Cross and Blue Shield Association, headquartered in Chicago.

    About Life Time Fitness, Inc.

    Life Time Fitness, Inc. (NYSE:LTM) operates distinctive and large sports and athletic, professional fitness, family recreation and resort/spa centers. As of March 8, 2005 the Company operated 40 centers in eight states, including Arizona, Illinois, Indiana, Michigan, Minnesota, Ohio, Texas and Virginia. The Company also provides consumers with nutritional products and supplements, the award-winning healthy lifestyle magazine, Experience Life, world-class athletic events, full-service spas, cafes, personal training consultation, health and nutrition education, and corporate wellness programs. Life Time Fitness is headquartered in Eden Prairie, Minnesota (www.lifetimefitness.com). LIFE TIME FITNESS and EXPERIENCE LIFE are registered trademarks of Life Time Fitness, Inc. All other trademarks or registered trademarks are the property of their respective owners.

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CONTACT: Life Time Fitness, Eden Prairie Jason Thunstrom, 952-229-7435 jthunstrom@lifetimefitness.com or Kent Wipf, 952-229-7211 kwipf@lifetimefitness.com or Blue Cross and Blue Shield of Minnesota Joel Swanson, 651-662-2882 or 651-629-3961 (pager) or Sarah Bach, 651-662-1443

KEYWORD: MINNESOTA INDUSTRY KEYWORD: INSURANCE SPORTS MEDICAL MARKETING AGREEMENTS SOURCE: Life Time Fitness, Inc.

Copyright Business Wire 2005