Kaplan Test Prep and Admissions Signs Exclusive Partnership with Scientific American to Include Magazine’s Award-Winning Content in MCAT Course Curriculum

Kaplan Test Prep and Admissions, the world leader in test preparation, has entered into an exclusive partnership with renowned science and technology magazine Scientific American to bring select award-winning content from the magazine to Kaplan’s MCAT course materials. Designed to teach some of the most challenging content of the medical school entrance exam, the easy-to-understand color diagrams and 3-D figures (infographics) will be used for Kaplan’s MCAT Review Notes in Biology, Physics, General Chemistry and Organic Chemistry. Kaplan’s new MCAT course materials with enhanced content from Scientific American will be available in both print format and online beginning August 21. Through this exclusive partnership, students enrolled in a Kaplan MCAT course will receive a five-month subscription to Scientific American Magazine.

"Our MCAT students will now not only receive the most effective and comprehensive MCAT instruction in the classroom, but also have Scientific American’s award-winning content and state of the art visual display of scientific concepts to help them while studying on their own,” said Jason Moss, vice president, graduate programs, Kaplan Test Prep and Admissions. "Scientific American is a vitally important resource that students, educators, and physicians trust, so we’re excited to bring its content directly to these aspiring physicians and enhance their learning experience as they prepare for the challenging medical school admissions process.”

"Scientific American is delighted to be partnering with Kaplan for its MCAT course materials,” said Diane McGarvey, director of ancillary products at Scientific American. "Infographics are one of the hallmarks of Scientific American, and we are pleased to see them being used to help students grasp scientific concepts. We look forward to welcoming a new audience of aspiring physicians to Scientific American.”

For many aspiring doctors, the MCAT represents the most challenging aspect of the medical school admissions process. According to a 2008 Kaplan survey of admissions officers at 85 medical schools, the MCAT is the most important admissions factor, followed by undergraduate GPA. In 2008, more than 42,000 aspiring doctors applied to medical school, the second largest applicant class in over a decade. For more information, please visit www.kaptest.com/mcat.

About Kaplan Test Prep and Admissions

Kaplan Test Prep and Admissions (www.kaptest.com), a division of Kaplan, Inc., is a premier provider of educational and career services for individuals, schools and businesses. Established in 1938, Kaplan is the world leader in the test prep industry. With a comprehensive menu of online offerings and a complete array of books and software, Kaplan offers preparation for more than 90 standardized tests, including entrance exams for secondary school, college and graduate school, as well as English language and professional licensing exams. Kaplan also provides private tutoring and college and graduate admissions consulting services.

About Scientific American

Scientific American is at the heart of Nature Publishing Group’s newly formed consumer media division, which focuses on the needs of the general public. Founded in 1845, Scientific American (www.scientificamerican.com) is the longest continuously published magazine in the U.S. and the premier science publication in consumer media.

Scientific American delivers authoritative and thought-provoking content to more than 3 million readers worldwide. Much admired for its ability to make complex science, medicine and technology accessible in its articles and visuals, Scientific American has published articles by more than 140 Nobel laureate authors (more than any other consumer magazine), including Albert Einstein, Francis Crick, Stanley Prusiner and Richard Axel.

Scientific American published its first foreign edition in 1890, and in 1979, was the first Western magazine published in the People's Republic of China. Today, Scientific American is published in 15 foreign-language editions with a total circulation of nearly 1 million worldwide. Other titles include Scientific American Mind, the bimonthly magazine of psychology and neuroscience, and Spektrum der Wissenschaft in Germany. Nature Publishing Group (NPG) is a publisher of high impact scientific and medical information in print and online. NPG publishes journals and magazines, online databases and services across the life, physical, chemical and applied sciences and clinical medicine.

Throughout all its businesses NPG is dedicated to serving the scientific and medical communities and the wider scientifically interested general public. Part of Macmillan Publishers Limited, NPG is a global company with principal offices in London, New York and Tokyo, and offices in cities worldwide including Boston, Buenos Aires, Delhi, Hong Kong, Madrid, Barcelona, Munich, Heidelberg, Basingstoke, Melbourne, Paris, San Francisco, Seoul and Washington, D.C. For more information, please go to www.nature.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6031151&lang=en