Judge Marilyn Milian of The People’s Court Joins Skechers "Nothing Compares to Family” Advertising Campaign

SKECHERS USA (NYSE:SKX), a global leader in the lifestyle footwear industry, today announced that Judge Marilyn Milian of the popular television courtroom reality series, The People’s Court, will be the next celebrity to join its charity-related "Nothing Compares to Family” advertising campaign.

Judge Milian will appear in the SKECHERS campaign with her husband, John, and their daughters Cristi, 13; Alex, 12; and Sofi, 8. Milian partnered with SKECHERS to raise awareness for Camp Fiesta, Inc.—a summer camp for cancer patients of the Children’s Cancer Caring Center in Florida.

"Judge Milian will be a fantastic addition to the SKECHERS ‘Nothing Compares to Family’ campaign,” began Michael Greenberg, president of SKECHERS. "As a family brand, this campaign is essential to SKECHERS and allows us to work with a variety of celebrities while supporting, and more importantly promoting, a wide range of deserving charities.”

"I love that SKECHERS has built this campaign around the importance of family,” said Milian. "We talk often about the value of charity in our house, so I love that through SKECHERS our family can raise awareness together for Camp Fiesta, an organization near and dear to my heart.”

Milian, a graduate of Georgetown Law, began her career as an Assistant State Attorney for the Dade County State Attorney's Office. With a decade of experience, she was appointed to become a Miami County Court Judge in the Domestic Violence Court, Criminal and Civil divisions. In 1999, Florida Governor Jeb Bush appointed Milian as a Miami Circuit Court Judge, where she served in the Criminal Division. Leveraging all of her experience as both attorney and jurist, Milian became the first Latina judge of The People’s Court in 2001. She is currently in her 10th season on the popular show.

The SKECHERS "Nothing Compares to Family” campaign began in 2008, and it has starred some of today's popular celebrity families while benefiting children's charities with ads breaking in weekly magazines and other fashion and lifestyle glossies. Judge Milian joins a roster of celebrities that has included Tori Spelling, Brandy, Jack Coleman, Trista and Ryan Sutter, Holly Robinson Peete, Niki Taylor, Cesar Milan and most recently Brooke Burke.

ABOUT SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, as well as in over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Canada, Brazil, Chile, and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com.

This announcement may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or simply state future results, performance or achievements, and can be identified by the use of forward-looking language such as "believe," "anticipate," "expect," "estimate," "intend," "plan," "project," "will be," "will continue," "will result," "could," "may," "might," or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international, national and local general economic, political and market conditions including the global economic slowdown and the ongoing financial crisis and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s Form 10-K for the year ended December 31, 2009 and the Company’s Form 10-Q for the quarter ended March 31, 2010. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the Company cannot predict all such risk factors, nor can the Company assess the impact of all such risk factors on the business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

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