Carlsberg Brews Better Commerce in the Cloud

Wouldn’t it be great if you could buy the goods and services needed to run your business as quickly and easily as you can purchase personal or consumer items for yourself online? It’s a question many companies are asking. And one that Ariba, Inc. (Nasdaq: ARBA), the leading provider of collaborative business commerce solutions, is helping The Carlsberg Group, one of the leading brewing groups in the world, to answer through the Ariba^® Commerce Cloud. The company today announced that Carlsberg is leveraging Ariba Procurement Content^™, a unique online catalog solution delivered within the Cloud, to more quickly and easily connect with key trading partners and fuel better commerce.

"As we expand our operations, it is critical for us to have a faster, more efficient way to manage our suppliers’ catalogs regardless of their location or the technology platform they are using," said Jan Breinholt, VP Procurement, Carlsberg. "With Ariba Procurement Content, we can quickly and easily create user-friendly online catalogs in multiple languages and ensure that purchases are made from approved suppliers under the terms of negotiated contracts while still using SAP-SRM for order placement.”

Delivered through the Ariba Commerce Cloud, Ariba Procurement Content provides a single user interface through which users can search approved supplier content for all the goods and services they need -- with the right contract pricing proactively applied during the requisitioning process. Designed to simulate the consumer shopping experience, Ariba Procurement Content interface and catalogs are as convenient and easy to use as popular retail websites. And because they integrate seamlessly with most ERP systems including Oracle and SAP, companies can effectively extend and maximize their spend coverage unlocking the value invested in their ERP.

Carlsberg has been using Ariba solutions to manage its spend since 2009, including Ariba Sourcing^™ and Ariba Contract Management^™.

"In expanding its portfolio of solutions to include Ariba Procurement Content, Carlsberg can further streamline the efficiency of its procurement operations and drive cost savings that can help to fuel its plans for growth,” said Mike Arenth, General Manager, Ariba, EMEA. "And by leveraging solutions delivered in the Ariba Commerce Cloud, it can do so more quickly and cost effectively than ever before.”

The Ariba Commerce Cloud is a unique web-based platform that enables companies to buy, sell and manage cash more efficiently and effectively than ever before. Delivered as an integrated and flexible service, the Ariba Commerce Cloud provides companies with everything needed to manage collaborative inter-enterprise commerce, including market-leading technology, expert skills and capabilities and the world’s largest global trading community. More than 300,000 companies – including more than 90 percent of the Fortune 100 – use the Ariba Commerce Cloud to manage their commerce activities. To learn more about the Ariba Commerce Cloud and the value that it can deliver, visit : www.ariba.com/commercecloud

About The Carlsberg Group

Carlsberg is one of the leading brewing groups in the world, with a large portfolio of beer and soft drinks brands. The Carlsberg Group is the number one brewer in Northern and Eastern Europe and the fourth largest brewer in the world. More than 45,000 employees produce, market and sell more than 500 different beer brands around the world every day. In 2008, the Carlsberg Group sold more than 12,000,000,000 litres of beer in more than 150 markets. For more information, visit: www.carlsberggroup.com

About Ariba, Inc.

Ariba, Inc. is the leading provider of collaborative business commerce solutions. Ariba combines industry-leading software as a service (SaaS) technology to optimize the complete commerce lifecycle with the world's largest web-based community to discover, connect and collaborate with a global network of trading partners and expert capabilities to augment internal resources and skills, delivering everything needed to control costs, minimize risk, improve profits and enhance cash flow and operations – all in a cloud-based environment. Whether you’re buying, selling or managing cash, you can do it more efficiently and effectively in the Ariba® Commerce Cloud. Over 300,000 companies, including more than 90 percent of the Fortune 100, use Ariba’s solutions to drive more efficient inter-enterprise commerce. Why not join them? For more information on Ariba commerce solutions and the results they deliver, visit www.ariba.com

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