Amena Builds Customer Loyalty with Epiphany Marketing Solutions; Spanish Mobile Operator Increases Capacity to Generate Customer Loyalty Offers by More Than 200 Percent

Epiphany, Inc. (NASDAQ:EPNY), a leading provider ofcustomer relationship management solutions for consumer-orientedbusinesses, today announced that Amena, the third largest mobile phoneoperator in Spain, has increased its capacity to generate customerloyalty offers by over 200% by implementing a relationship marketingsystem based on Epiphany(R) Marketing solutions. With 11 millionsubscribers, Amena controls approximately 26% of the wireless marketin Spain. Using Epiphany Campaign Management and Epiphany InteractionAdvisor across multiple channels to manage both outbound and inboundcustomer interactions, Amena has increased customer acceptance ofretention offers by more than 10 percentage points and was able torecover its total investment within the first year.

"The key objectives behind our decision to implement a CRMsolution in the marketing area were: to obtain a complete overview ofthe customer lifecycle from acquisition; to ensure customer serviceexcellence using business process optimization; and to better managethe customer lifecycle based on value and the use of both inbound andoutbound channels," said Luis Gracia, Project Manager, Amena. "Following concept testing with several suppliers, we selectedEpiphany because they established a committed and personalrelationship with us from the very beginning. Epiphany provides themost complete and satisfactory integrated solution for inbound andoutbound customer relationship management in real-time. In addition,the company offers a modular deployment approach which allowed us toexecute the implementation in different phases, incorporating newchannels and functionalities as necessary to adapt to the changingneeds of the wireless communications industry."

The project was developed in three phases. The first stageinvolved the implementation of the relationship marketing managementsystem for outbound campaigns. This system covered the designfunctionality, execution and campaign analysis of these outboundcampaigns with Epiphany Campaign Management. The second stage of theproject covered the design, execution and monitoring cycle of inboundcampaigns with Epiphany Interaction Advisor. Lastly, the third stageinvolved incorporating the Epiphany solution with Amena's operationalCRM system.

"In the highly competitive mobile phone market, leading providerssuch as Amena must continuously revise their strategies to be able todifferentiate from its competitors," said Karen Richardson, CEO,Epiphany. "We are very proud that Amena has been able to achieve thegoals that they have established for the company using Epiphanymarketing solutions."

Epiphany communications solutions maximize service providerprofitability by optimizing customer decisions across multiple contactchannels and product lines. Epiphany solutions increase averagerevenue and margin per user, reduce churn and improve satisfactionwithout the need to "rip and replace" existing systems. For moreinformation on Epiphany communications solutions, please visitwww.epiphany.com/industry_solutions/communications.html.

About Epiphany

Epiphany(R) provides CRM software solutions that increaseprofitability at the largest consumer-oriented companies by makingevery customer interaction intelligent. With over 475 customers --including nearly 35 percent of the Fortune 100 -- Epiphany powers deepcustomer insights and optimizes each relationship from both a revenuegeneration and customer retention viewpoint. Built on the industry'smost advanced, service-oriented architecture, Epiphany softwaresolutions address problems that span business silos, departmentalfunctions and geographic locations and result in rapid, measurableROI. With a suite of blended marketing, sales and service solutions,Epiphany enables global organizations to align touchpoints, processesand technologies around the most valuable enterprise asset -- thecustomer. With worldwide headquarters in San Mateo, CA, Epiphanyserves customers in more than 40 countries worldwide. For moreinformation please visit www.epiphany.com

Safe Harbor Statement

This press release contains forward-looking statements relating tofuture results that may be achieved by customers using the Epiphany E6software product and future sales opportunities. Actual results coulddiffer materially from such forward-looking statements. Factors thatcould cause actual results to differ materially from theforward-looking statements include customers' individual purchasingdecisions, competition and the introduction of new products andservices by competitors, our ability to hire and retain qualifiedpersonnel and general economic conditions. These factors and othersare described in more detail in Epiphany's public reports filed withthe Securities and Exchange Commission, such as those discussed in the"Risk Factors" section included in the Epiphany's Annual Report onForm 10-K, Quarterly Reports on Form 10-Q and in the Epiphany's priorpress releases. Epiphany assumes no duty to update any statements madein this press release.

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