15.08.2006 10:30:00
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Akamai and Instant Media Team to Deliver Seamless High-Definition Internet Video Experience
Instant Media offers downloadable shows and other full-screen, HDquality video content across a variety of interests and topics fromcontent producers such as NBC, The Wall Street Journal, BuyTV, YogaTV,cartoon creators, news outlets and more. With a library of more than500 programs in both standard and high-definition formats, I'M's freeservice leverages patent-pending caching technology and broadbandInternet connections to turn any PC or laptop into a DVR-like device.I'M's service is similar to an RSS feed or a digital video recorder -as soon as new content is available, it's "pushed" and downloaded ontoa person's desktop so it can be viewed or deleted at theirconvenience, and there's no wait time for content to be downloaded.
"The majority of our content providers want to distribute theircontent over a distributed network, versus a peer-to-peer model due toconcerns around content theft, security and privacy," said Andy Leak,CEO of Instant Media. "Furthermore, we found that content deliverynetwork pricing is cost-competitive compared to other distributionmodels. Since our launch three months ago, we've grown to more than400,000 users, driving massive amounts of video traffic. Akamai hasproven that they can handle explosive growth. By leveraging Akamai, weprovide fast, safe and reliable delivery for consumers, and providecontent producers with a secure cost-effective option for deliveringtheir valuable content."
Content owners are continuing to uncover new distribution channelsfor their digital assets to increase visibility, develop stronger andbroader relationships with their audiences and attract advertisers.With the wealth of content choices available, consumers increasinglywant the ability to create and control their own programming.Increasingly more businesses from across a variety of industries relyon Akamai's expertise and global platform to help manage and deliver abroad-footprint of expanding content. Companies like Instant Media areleading the way in offering a broadband TV platform for consumers tomanage and experience this content.
"Instant Media has pioneered a new model for subscribing to andmanaging online entertainment. With Akamai, Instant Media can flexiblyadd new channels and content to its platform without the need foradditional infrastructure or cost," said Robert Hughes, executive vicepresident of global sales, services and marketing at Akamai. "As I'Mexpands its offering of high-definition full-screen video content andinteractive advertising capabilities, Akamai's solution ensures apositive user experience for both consumers and content providers."
Akamai's globally distributed network supports the download ofthis rich, TV-like content - typically 30 minute shows - alleviatingmany of the key challenges faced by Internet video providers,including maintaining content quality and reducing delivery lag times.Using Akamai's solution, I'M offers content producers the ability todistribute their videos over a globally-distributed digital mediaplatform and fulfill critical requirements for availability, contentcontrol and sophisticated reporting on visitors and traffic patterns.Akamai's network supports the delivery of massive amounts of mediafiles and offers an on-demand storage repository for media companieslooking to get online fast and grow quickly.
About Instant Media
Instant Media (I'M) is a technology company whose patent-pendingsoftware delivers HD quality, full screen video over BroadbandInternet connections. The company's caching technology managesdelivery of high definition media files and provides an automated diskmanagement capability. I'M currently boasts an installed base of morethan 400,000 users, with more than 550 channels of content from topmedia companies such as CBS, NBC, ABC, PBS, and BBC, with top-tieradvertisers including Chrysler, FedEx, and GE, and over 900 affiliatemarketing partners. I'M strives to create the best video platform forconsumers, advertisers and content providers. For more information,visit www.im.com.
About Akamai
Akamai(R) is the leading global service provider for acceleratingcontent and business processes online. Thousands of organizations haveformed trusted relationships with Akamai, improving their revenue andreducing costs by maximizing the performance of their onlinebusinesses. Leveraging the Akamai EdgePlatform, these organizationsgain business advantage today, and have the foundation for theemerging Web solutions of tomorrow. Akamai is "The Trusted Choice forOnline Business." For more information, visit www.akamai.com.
Notes to Editor: All trademarks or registered trademarks are theowners of their respective companies.
Akamai Statement Under the Private Securities Litigation ReformAct
The release contains information about future expectations, plansand prospects of Akamai Technologies, Inc.'s management thatconstitute forward-looking statements for purposes of the safe harborprovisions under The Private Securities Litigation Reform Act of 1995.Actual results may differ materially from those indicated by theseforward-looking statements as a result of various important factorsincluding, but not limited to, the effects of any attempts tointentionally disrupt our services or network by unauthorized users orothers, failure to have available sufficient transmission capacity, afailure of Akamai's network infrastructure and other factors that arediscussed in the Company's Annual Report on Form 10-K, quarterlyreports on Form 10-Q, and other documents periodically filed with theSEC.
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