Yum China Unveils Pizza Hut Book Donation And Exchange Program Across China

(RTTNews) - Yum China Holdings, Inc. (YUMC), a licensee of Yum! Brands in mainland China, announced late Tuesday that it has launched the Pizza Hut Book Donation and Exchange Program at Pizza Hut restaurants across China.

To mark World Book Day, Yum China also opened the "Pizza Hut Book Donation and Exchange Sub-Center" in Shenzhen.

In collaboration with the Shenzhen Book Donation and Exchange Center, Yum China initiated a pilot program in November 2017 to promote and advocate the importance of reading through the establishment of a community reading center - the Shenzhen Pizza Hut Book Donation and Exchange Sub-Center.

This center, located in the Shenzhen Pizza Hut Oriental Garden Restaurant, currently has over 2,000 books and offers services similar to a library.

Joey Wat, CEO of Yum China said, "By pioneering innovative CSR programs like this, we aim to make a positive difference to the lives of our customers and the communities in which we operate. Using our strong brand and scale, Yum China is in a privileged position to support government initiatives to encourage reading in the long term."