13.05.2015 18:47:41

Tweet Your Pizza Order To Domino's

(RTTNews) - Feeling hungry, just tweet Domino's for a pizza. Domino's Pizza, Inc. (DPZ) plans to roll out "tweet-to-order" system in the U.S. that will allow customers to order pizza by just tweeting.

According to a report in USA Today, Domino's plan to begin the new service from May 20. Frequent customers of Domino's will be able to make an order by just tweeting a pizza slice emoji to @Dominos.

"It's the epitome of convenience," says Patrick Doyle, CEO at Domino's, in a phone interview to USA Today. "We've got this down to a five-second exchange."

The latest campaign is not just a PR stunt from the pizza giant but a new avenue to improve its already successful sales. The company already generates 50 percent of its sales digitally.

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