TMSA Transportation Marketing & Sales Conference Underscores Buyer's Journey

MINNEAPOLIS, Dec. 30, 2016 /PRNewswire/ -- The 2017 TMSA Marketing & Sales Conference will help marketing, communications, and sales professionals better guide their prospects and customers through an effective buying and decision-making process. Hosted by the Transportation Marketing & Sales Association June 11-13 at the Omni Amelia Island Plantation Resort, near Jacksonville, Fla., the event's content will focus on "the Buyer's Journey."

The conference is designed for professionals responsible for the marketing, communications, branding, sales, and business development of their companies. Participating companies include trucking companies, third-party logistics companies, railroads, technology innovators, ocean carriers, and port authorities in the North American transportation and logistics industry.

"The more we walk in the shoes of our customers and prospects, the more effective we can be in engaging them and ultimately generating the business results we seek," said Scott Grady, senior vice president of automotive solutions for Landstar and TMSA's current president. "This conference will help transportation marketing and sales executives to effectively attract and convert prospects, close business, and retain customers."

Keynote Marcus Sheridan, principal of The Sales Lion, will address how to approach today's buyer in transportation and logistics, who has evolved into a more digital customer. A "Meet The Press" panel will highlight perspectives on how to effectively work with the transportation and logistics trade media, and another session will highlight key findings from the 2017 TMSA Sales & Marketing Metrics Study. The conference will include an additional 30 education and peer-to-peer networking sessions featuring such topics as content and digital marketing, sales coaching strategies, CRM, lead management, and sales performance. It also will highlight industry best practices by featuring recipients of the 2016 TMSA Compass Awards, the association's premier awards program. The TMSA conference has a comprehensive expo featuring providers of marketing and sales-oriented products and services, with an emphasis on digital marketing and sales. Sponsorship and exhibit opportunities are available for companies

For more information on the conference and to register, visit www.TMSAtoday.org or call 952-466-6270 ext. 208.

About the Transportation Marketing & Sales Association
The Transportation Marketing & Sales Association (TMSA) helps its members and their companies to make sales, marketing and communications strategies more effective, productive, and profitable. The only professional association of its kind serving the transportation and logistics industry, TMSA delivers value to thousands of members through knowledge, connections, recognition and solutions. For more information, visit www.TMSAtoday.org.

Contact:  Brian Everett, CEO, TMSA
952-466-6270, ext. 201, media@mindshare.bz

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SOURCE Transportation Marketing & Sales Association (TMSA)