The Power of the (Right) Word

SANTA BARBARA, Calif., Jan. 31, 2019 /PRNewswire/ -- Billions of dollars are spent annually to introduce products, ideas or services, to change minds, to motivate, to activate and inspire. Every walk of life uses words to be heard, understood and wanted, from manufacturers to education, politics, religion, medicine, entertainment, media, construction, agriculture, even parenting, trying to communicate and get the desired result. Thanks to Christie & Co, there is a new Brand Evolution Methodology that identifies the right words to make marketing work.

New technology claims that human choice and thought can be identified, controlled and manipulated through mathematical algorithms from data captured both overtly and covertly, defining the 'right' words to use in marketing. 

With the quality of education that focuses on the 3 R's declining, the results are disastrous. Per a 2016 report 32 million Americans are illiterate and 14% of the entire adult population cannot read, putting America 16^th globally for adult reading skills. Finding the words that are understood as well as motivate people then is the critical component of any communications, especially marketing.

In 25 years of research and successful global brand development, Gillian Christie, Founder and CEO of Christie & Co, in partnership with her Senior Brand Strategist, Alissa Sears, a Forbes 40 Under 40, developed a precise and accurate methodology that identifies the Right word(s) that increase immediate understanding, acceptance and activation.

"No longer do marketing execs and creatives have to 'hope' they can reach their audience and motivate them to act," says Ms. Christie. "Our technology interacts with all touch points, dives deeply, researches, tests, retests and develops the words that can be understood and communicate. We applied our methodology to addressing Soy Delicious, an early ethical brand bringing non-dairy frozen desserts to the market. It was faltering in its growth projections. We applied our technology, rebranded it as So Delicious and it regained its growth to becoming an industry leader. The Right word, changed everything. The Christie & Co technology works- for all industries."

About Christie & Co

Christie & Co, a full service global strategic Branding, PR and Advertising agency that works with courageous ethical brands, leaders and causes across key sectors including the natural industry, green building, sustainable agriculture, outdoor, and disrupting innovations.

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SOURCE Christie & Co