Superdry plc: DSH-Director/PDMR Shareholding*

1.

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Justin Lodge

2.

Reason for the notification

a)

Position/status

Chief Marketing Officer

b)

Initial notification/Amendment

Initial Notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Superdry Plc

b)

LEI

 213800GAQMT2WL7BW361

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 5 pence each

ISIN: GB00B60BD277

b)

Nature of the transaction

1. Acquisition of Ordinary Shares at nil cost in relation to the settlement of a vested conditional share award; and

2.Sale of sufficient Ordinary Shares to cover taxation and employee social security liabilities.

c)

Price(s) and volume(s)

Price

1.Nil

2.1.2083

Volume

1.116,822

2.55,128

d)

Aggregated information

Price

1.Nil

2.66,611.16

Volume

1.116,822

2.55,128

e)

Date of the transaction

03 February 2023

f)

Place of the transaction

London Stock Exchange (XLON)

For further information:

Superdry Plc

Ruth Daniels

Company Secretary

+44 (0) 1242 586643