12.05.2008 12:00:00
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Staples Unveils the M by Staples(TM) Brand to Inspire Creativity and Style in the Workplace
Staples, Inc. (NASDAQ: SPLS), today announced its newest brand, the M
by Staples™ collection. Standing for "My
Style. My Way.,” the collection of high-end
journals, notebooks, file folders, stationery, and business essentials
such as binder clips, magnets and push pins stand out with quality and
unexpected details. Available in a variety of colors and patterns, the
products are aimed to connect with customers on an emotional level and
stand out with personality and style.
"Our vision in developing the M by Staples
brand is to make it easy for more self-expression in the workplace,”
said Petter Knutrud, senior vice president of merchandising for Staples. "Our
customers pay attention to the details of the products they use every
day, and the M by Staples collection offers quality products set apart
from traditional office supply offerings that reflect personal styles at
a great value.”
Uniquely merchandised at the front of the store, the M by Staples
collection includes:
M by Staples Fall Classic Collection
Traditional style meets modern versatility. This timeless collection
features rich, classic designs and patterns, including quilted- and
soft-leather journals and accessories, with houndstooth, striped and
plaid patterns. Available in Staples stores and select styles on
mbystaples.com. ($1.49 to $39.99)
(NEW!) M by Staples Spring Collection
Joining the M by Staples family is a collection featuring stylish,
eye-catching designs, including bright colors, patent leather and
floral, striped and polka dot patterns. Available Spring 2008 only and
in select Staples stores. ($1.49 to $14.99)
(NEW!) M by Staples File Folders
Joining the M by Staples family is a lively assortment of premium
heavyweight file folders that add personality and style to any
workspace. With a variety of patterns and colors to choose from,
including paisley, plaids, stripes, colorful dots and contemporary
floral patterns, getting organized in style is easier than ever.
Available in Staples stores and on mbystaples.com. (12 folders/ pack
$6.99)
(NEW!) M by Staples Business Essentials
Joining the M by Staples family is a unique spin on traditional paper
clips, binder clips, push pins and magnets. With interesting shapes,
patterns and designs, combined with fun colors, these products help
anyone express themselves with personality. Available in Staples stores
and select styles on mbystaples.com. ($3.99 to $6.99)
(NEW!) M by Staples Stationery
From mix and match and boxed stationery to monogrammed notecards, the
new M by Staples stationery collection offers sophisticated designs and
colors. For an elegant look, choose from ivory cotton paper with
embossed monogram or folded and flat styles with a variety of patterns
and colors. Also available on mbystaples.com, personalize and customize
a look with easy-to-follow directions for custom invites and thank you
cards. Available in Staples stores. ($9.99 to $12.99)
(NEW!) M by Staples Travel and
Business Cases
For traveling across the country or across the parking lot, M by Staples
travel and business cases help anyone be their productive best. The
useful features keep everything in easy reach. And the materials and
designs mirror each individual’s attention to
detail and style. Available Spring 2008 only and in select Staples
stores. ($99.00 to $149.00)
Staples spent two years developing the M by Staples collection through
extensive customer and product research, and a dedicated design and
development team. In addition, according to the M by Staples national
survey (see related release, "In
Tough Economic Times Small Investments Can Deliver Big Career Gains,”
May 12, 2008), more than half (55 percent) of workers reported that
having stylish office supplies gets them noticed in the workplace.
To locate M by Staples products at Staples stores, see what’s
new in the collection, or download stationery templates, visit www.mbystaples.com.
About Staples
Staples, Inc. invented the office superstore concept in 1986 and today
is the world's largest office products company. With 76,000 talented
associates, the company is committed to making it easy to buy a wide
range of office products, including supplies, technology, furniture, and
business services. With 2007 sales of $19.4 billion, Staples serves
consumers and businesses ranging from home-based businesses to Fortune
500 companies in 22 countries throughout North and South America, Europe
and Asia. Headquartered outside of Boston, Staples operates more than
2,000 office superstores and also serves its customers through mail
order catalog, e-commerce and contract businesses. More information is
available at www.staples.com.
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