Rossmann Showcases Digital Shopping Experience with Axway API Management

As consumer rewards and discount programs have become common practice in the retail industry, stores are seeking new innovative ways to attract shoppers. Dirk Rossmann GmbH, a leading retail company in Germany operating over 3,400 stores and offering more than 17,000 health and beauty products, relies on Axway (Paris:AXW), a market leader in digital business enablement, to provide a digital experience focused on the company’s mobile app. The Axway API Management solution enables the organization to drive greater customer engagement while also guaranteeing scalability and security.

With the goal of extending its reach to new and current customers, Rossmann put in place a coupon system made available online and on mobile devices to allow shoppers to save money without having to bring paper vouchers to the store. The company’s "Rossmann - Exclusive Coupons & Current Offers” app enables clients to automatically redeem all of the selected coupons and any others that match their purchase in a secure manner. Since its launch date in October 2015, over 300,000 users have downloaded the app and benefited from an amazing experience.

"Customers who regularly use our paper coupons can now manage all of their discounts digitally,” said Heike Köhler, Head of Data Center Operations at Rossmann. "We wanted to offer our clients innovative ways to ultimately take advantage of all our offers. Our goal was to reach out to new potential customers who are constantly connected to their smartphones and managing their daily activities anywhere at any time.”

"Digitalization has become widespread at the point of sale and it is crucial to use a solution like Axway’s as a foundation to your digital strategy,” said Köhler. "Axway’s expertise and support has enabled us to demonstrate our capacity for digital innovation. We can now deliver a greater app with valuable real-time information and offers, at the same time, a rich customer experience.”

"For many executives today, the digital agenda revolves around optimizing customer experiences on mobile devices to streamline operations and more quickly provide customers with added value and convenience. These new interactions are made possible through reliable APIs that must deliver data rapidly and securely,” said Jeanine Banks, executive vice president, global products and solutions, Axway. "We are excited to collaborate with Rossmann on this successful digital business enablement initiative.”

Authorized individuals at Rossmann control the app through connected back-end systems integrated with the Axway API Management solution. It provides a central access point, security layer, and a mode to support future growth and prevent service disruptions. Using Web services, the solution also connects to Rossmann product information and accesses the latest offers and promotions to compare data within the customer database. The app was designed for iOS and Android and is available for free download from the Apple App Store and the Google Play Store.

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About Axway

Axway (Euronext: AXW.PA) empowers more than 11,000 customers worldwide to collaborate smarter, innovate faster and engage better with their partners, developers and customers. From integration technology that securely connects people, processes and things to an engagement platform that enables API management, identity management, mobile app development and analytics, Axway solutions are enabling digital business. Axway is registered in France with headquarters in the United States. More information is available at www.axway.com.

About Rossmann

Rossmann currently operates drugstores around the world and is a leader in the industry. The 1,991 German Rossmann stores generated turnover of €5.79 billion in 2015, compared with €5,38 billion in the previous year. That’s an increase of 7.9 percent. The investment volume in the new fiscal year amounts to €200 million across the group.

Dirk Rossmann GmbH provides steady employment to over 29,000 employees in Germany. There are even more full and part-time jobs associated with the intended 260 new openings at home and abroad. Rossmann employs 47,400 people internationally.

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