NTT DoCoMo Adopts Adobe Reader LE for Its 3G Mobile Platform; Adobe Re

    Business Editors/High-Tech Writers

    SAN JOSE, Calif. & TOKYO--(BUSINESS WIRE)--March 9, 2005--Adobe Systems Incorporated (Nasdaq:ADBE) and NTT DoCoMo, Inc. (TOKYO:9437)(NYSE:DCM)(LSE:NDCM) today announced an agreement for DoCoMo to adopt Adobe(R) Reader(R) LE software for its 3G FOMA handsets, providing customers of the popular i-mode(TM) service with access to high-impact, reliable content delivered in the Adobe Portable Document Format (PDF). Utilizing Adobe Reader LE technology, i-mode customers will be able to view and interact with a wide range of new business and entertainment content, making their mobile Internet experience easier, more productive and more secure.
    This version of Adobe Reader is optimized for FOMA and has been co-developed by ACCESS Co., Ltd., a mutual business partner of DoCoMo and Adobe. It will include i-mode's features such as "Web to," "Mail to" and "Phone to," enabling customers to quickly navigate from a PDF document to visit a Web site link, send e-mail to a contact or dial a phone number. It also includes many common features available for Adobe Reader on personal computers, such as text search and page layout rotation for ease of small-screen navigation and viewing.
    DoCoMo will become the first operator in Japan to bring a robust PDF content experience to its mobile Internet customers. This represents a significant new opportunity for i-mode content providers, enabling them to develop a wide range of services leveraging the rich presentation, enhanced security and easy navigation of PDF for the first time. Potential applications for this new capability include downloadable brochures and subway maps, delivery of bank statements and analyst reports, and reliable interaction with PDF documents on Web sites.
    "Adobe has a long history of helping content developers communicate ideas and information in an effective, reliable way," said Bruce Chizen, CEO of Adobe. "We see the mobile market as a natural and important extension and evolution of that communication. DoCoMo has set an exceptional example for the industry in the success of its i-mode service, particularly in the way they have connected a universe of work and entertainment content with a large and growing base of mobile consumers. We're happy to have the opportunity to partner with them to deliver an even richer customer experience, and we expect this to be a first step in even greater collaboration to come."
    "Adobe PDF is a de facto standard for reliably exchanging and delivering digital content," said Mr. Takeshi Natsuno, Managing Director of DoCoMo's Multimedia Services. "Adobe Reader LE will enable our FOMA handsets to access PDF files, which will enhance the experience of not only our personal customers, but our corporate customers as well. We anticipate that Adobe Reader will expand the future potential of our FOMA service."

    About NTT DoCoMo, Inc.

    NTT DoCoMo is the world's leading mobile communications company, serving more than 49 million customers. The company offers a wide variety of leading-edge mobile multimedia services, including i-mode(TM) which provides e-mail and Internet access to over 43 million subscribers as the world's most popular mobile Internet service, and FOMA, launched in 2001 as the world's first 3G mobile service based on W-CDMA. In addition to wholly owned subsidiaries in Europe and North America, the company is expanding its global reach through strategic alliances with mobile and multimedia service providers in Asia-Pacific and Europe. NTT DoCoMo is listed on the Tokyo (9437), London (NDCM), and New York (DCM) stock exchanges. For more information, visit www.nttdocomo.com.

    About Adobe Systems Incorporated

    Adobe is the world's leading provider of software solutions to create, manage and deliver high-impact, reliable digital content. For more information, visit www.adobe.com.

    This press release contains forward looking statements, including those related to Adobe's product offerings, the performance and capability of Adobe's products and the benefits derived by customers from utilization of Adobe's products and solutions, which involve risks and uncertainties that could cause actual results to differ materially. For further discussion of these and other risks and uncertainties, individuals should refer to the Company's SEC filings, including the 2004 annual report on Form 10-K and quarterly reports on Form 10-Q filed in 2005. The Company does not undertake an obligation to update forward looking statements.

    (C) 2005 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, and Adobe Reader are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. "FOMA" and "i-mode" are trademarks or registered trademarks of NTT DoCoMo, Inc. in Japan and other countries. The "i-mode" trademark is licensed to several Asian and European countries. NTT DoCoMo's "FOMA" service is only available to subscribers in Japan. All other trademarks are the property of their respective owners.

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CONTACT: Adobe Systems Incorporated Katie Juran, 408-536-3588 kjuran@adobe.com or NTT DoCoMo, Inc. Masanori Goto/Miki Nakajima McCants, +81-3-5156-1366 press_dcm@nttdocomo.com or A&R Partners (for Adobe) John Derryberry, 650-762-2817 jderryberry@arpartners.com

KEYWORD: CALIFORNIA JAPAN INTERNATIONAL ASIA PACIFIC INDUSTRY KEYWORD: HARDWARE TELECOMMUNICATIONS SOFTWARE INTERNET E-COMMERCE PRODUCT MARKETING AGREEMENTS SOURCE: Adobe Systems Incorporated

Copyright Business Wire 2005