New Pet Bed from Purple Brings Scientific Comfort to Four-legged Friends

ALPINE, Utah, March 13, 2018 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a leading comfort technology company known for creating the "World's First No Pressure™ Mattress," today announced a Kickstarter campaign to bring its patented comfort technology to pet beds. The Purple® Pet Bed combines Purple's proven Hyper-Elastic Polymer® technology with durable materials for supportive, long-lasting and accident-proof comfort.

The Purple® Pet Bed is scientifically engineered to help pets feel and sleep better, and features advanced properties specially designed for pets and owners to enjoy:

• Pet comfort: Smart Comfort Grid™ technology balances softness and support to relieve pressure points and comfortably align a pet's body.
• Bacteria-resistant and accident-proof: Advanced antimicrobial materials with two layers of spill-resistant protection defend against bacteria, odors and fluids.
• Built to last: Ultra-durable materials rigorously tested to handle years of use and abuse from pets.

"Everyone in the family deserves a relaxing place to sleep. Pampered pets of all varieties and sizes will appreciate the support and comfort of their very own Purple bed," said Director of Innovation at Purple, Russ Whatcott. "The Purple® Pet Bed is comfortable, ruggedly durable, easy to clean and is the last pet bed you will ever have to buy for your furry friend."

Purple's last Kickstarter campaign, launched in September 2016, broke a Kickstarter record by raising over $2.6 million in 30 days for the Purple® Pillow. The wildly successful campaign gathered 17,733 backers, with thousands more pre-ordering directly with Purple once the Kickstarter concluded. The Purple® Pet Bed will come in small ($149), medium ($189) and large ($269) sizes.

"With the incredible popularity of our mattresses since our launch two years ago, one of the most frequent requests has been to extend our comfort technology to our customers' pets," said Sam Bernards, CEO at Purple. "We're excited to launch this campaign and bring Purple magic to pets and their families."

For more information about Purple products, including the new pet beds, please visit purple.com, or connect with Purple on Facebook, Twitter, Instagram, YouTube or Pinterest.

About Purple
Purple is a leading comfort technology company, which designs and manufactures products to improve how people sleep and sit. It offers cushions, pillows, and other comfort products using its proprietary Hyper-Elastic Polymer® technology. All products are focused on founders Terry and Tony Pearce's vision to improve comfort. Purple continues to be a disruptor to the traditional mattress industry with its innovative products, packaging and shipping, direct-to-consumer sales, and generous trial and return policies.

Media Contact:
Savannah Turk
Director of Communications
savannah@purple.com
801-756-2600 ext. 244

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SOURCE Purple