14.06.2006 16:22:00
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Florida Marlins Superstar Miguel Cabrera to Sign Autographs at Cingular Wireless Store in Pembroke Pines Mall
BOCA RATON, Fla., June 14 /PRNewswire/ -- Florida Marlins fans will get the chance to meet Miguel Cabrera - the youngest player in Major League history to belt back-to-back 30 homer seasons - up close and personal when he visits the Cingular Wireless store at the Pembroke Pines Mall from 12:00 p.m. - 1:00 p.m. on Saturday, June 17, 2006.
The celebrity appearance is part of a Cingular sports marketing partnership with the Florida Marlins and Cabrera to target the large and growing Hispanic population in South Florida.
"The Hispanic market is one of the fastest growing in the U.S. and is extremely attractive to wireless providers, not just in terms of growing population but also in terms of usage," said Rich Guidotti, vice-president and general manager for the Cingular South Florida market.
Cabrera also stars in two Cingular commercials. One promotes a limited time only offer during which new subscribers who sign a two-year contract receive a Marlins gift basket, complete with a hat, shirt, souvenir program, two terrace box tickets, and a baseball stamped with Miguel Cabrera's signature and the Florida Marlins logo. The other Cabrera commercial, which airs at the beginning of each televised Marlins game, urges Cingular Wireless customers to participate in the "Cingular Final Run of the Game" by texting the name of the player who they think will score the final run of the game.
Other Spanish-speaking celebrities with whom Cingular has partnered to reach the South Florida Hispanic community include Lili Estefan, Raul de Molina and Fernando Fiore.
About Cingular Wireless
Cingular Wireless is the largest wireless carrier in the United States, serving 55.8 million customers. Cingular, a joint venture between AT&T Inc. and BellSouth Corporation , has the largest digital voice and data network in the nation -- the ALLOVER(TM) network -- and the largest mobile-to-mobile community of any national wireless carrier. Cingular is a leader in third generation wireless technology. Its 3G network is the first widely available service in the world to use HSDPA (High Speed Downlink Packet Access) technology. Cingular is the only U.S. wireless carrier to offer Rollover(R), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com/. Get Cingular Wireless press releases emailed to you automatically. Sign up at http://cingular.mediaroom.com/ .
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