Digital Agency Executive Jonathan Silverstein Named CEO of Mobile1st and Its Pioneering Mobile Conversion Optimization Organization

AUSTIN, Texas, July 31, 2017 /PRNewswire/ -- Mobile1st announces today the appointment of a seasoned digital and service operations executive to its leadership team. Effective Aug. 1, Jonathan Silverstein will assume the role of CEO and president for the company, which improves mobile conversion rate optimization for leading brands and e-commerce companies around the globe.

Silverstein joins Mobile1st most recently from Nexstar Media Group as SVP, Head of Digital Media Businesses and brings over 25 years of experience delivering client service, business strategy, tech product development and accelerating revenue at such leading digital media giants as Media General, and marketing & advertising agencies Greatest Common Factory, GSD&M, Deutsch, Inc, J. Walter Thompson and Lowe & Partners.

"We're excited to have Jonathan now at the helm of the Mobile1st team," Co-Founder Tom West said. "With his vision of the marketplace, deep experience designing professional service models, digital product experience and ability to diversify our offerings and position the firm for future growth, he will ensure Mobile1st continues to trail blaze as the leading mCRO firm truly focused on mobile — ahead of desktop! Our mission now is to be the leading mobile conversion solution provider into the next decade."

Today, analysts forecast that mobile will continue to storm the citadels of e-commerce, capturing a steadily accelerating share of consumer engagement, online advertising spend and accumulating revenue — on target to exceed $900 billion in retail mobile commerce worldwide by 2020. Firms everywhere must quickly focus on mobile for online sales and the massive role it plays in their business, often by partnering with expert teams of seasoned mobile conversion professionals like Mobile1st.

"Now is the right time for an unparalleled mCRO professional service in a world swiftly going fully mobile," said Dan Engel, Co-Founder and Chairman. "Jonathan gets that, and he has just the right combination of leadership skills, technical know-how and exceedingly broad knowledge of the entwined worlds of service, marketing and e-commerce to ensure Mobile1st excels as the premier provider of mobile optimization services for years to come."

Mr. Silverstein commented, "Working with Tom and Dan, along with the immense team of talent they've assembled is truly an honor.  It's not every day you can undeniably improve your clients' revenue almost immediately, and at a significant ROI I should add! I look forward to leading the growth and diversification of Mobile1st along with extracting maximum value for our clients and shareholders."

About Mobile1st

Based in Austin, TX and established in 2014, Mobile1st is a global pioneer in perfecting mobile conversion. Armed with proprietary technology and a proven service process, their seasoned optimization experts increase mobile web and app conversion for leading e-commerce companies by improving mobile site speed, user experience, and mobile shopping cart.   

View original content:http://www.prnewswire.com/news-releases/digital-agency-executive-jonathan-silverstein-named-ceo-of-mobile1st-and-its-pioneering-mobile-conversion-optimization-organization-300496685.html

SOURCE Mobile1st