Advertisers Are Reportedly Returning to Elon Musk's X. This Little-Known Software Company Just Partnered With X and Could Be the Surprise Winner of This News.

Billionaire Elon Musk purchased Twitter in 2022 and rebranded the social media platform as X. In the wake of Musk's takeover, many advertisers left the platform and took their ad spending with them.X is no longer a publicly-traded company so investors aren't privy to its financials. But the platform reportedly generated revenue of around $2.5 billion in 2023, suggesting its advertising revenue was nearly cut in half following the acquisition.However, it seems that some advertisers are rethinking their stance when it comes to Musk's X. Since Donald Trump's electoral victory, news broke that brands that previously paused their advertising spend on X are now resuming it. Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool